The 'Baby Mama's Club' webseries launched this week and was preceded by a really clever social experiment called "Finding Johnny" which went viral!
We loves us some out of the box marketing!
"As controversial as it was, the reason we decided to launch off the back of a social experiment was because we wanted to explore the very real themes that we're looking at in our project which includes what it is to be a woman, to be brown, to be young, to be a mother in New Zealand today. We really wanted to challenge and expose some of the judgement and the misconceptions we feel exist around these issues" says Hanelle.
"During the experiment there were examples of slut shaming, discrimination and bullying but also on the other hand there were messages of community and sisterhood and people actually reaching out with their own personal experiences and their stories" added Luciane
"For us that was important as the creators of the Baby Mama's Club we hoped that the social experiment would validate the stories we wanted to tell were real and we wanted to send a clear message to the decision makers that we do have an audience and that it was time for our stories and voices to be heard because it hasn't been done yet. Our shows actually inspired by real women, the real experiences they've had and they've helped us to create and storyline our show which has been incredible.
There are actually 4 main characters and a lead cast of all Maori and Polynesian women. Sophia's only one of them (Character that Luciane plays) so if you felt connected to her in any way the chances that you'll love the show are pretty good" continues Hanelle.
Check out the 1st episode above and let us know what you think in the comments.
A catchup with the cast is coming soon.