Pacific Excellence in Tech: Fuimaono Jack Siō and the AI Platform Changing the Game for Jobseekers
In a fast-changing digital world, a Samoan entrepreneur based in Manukau is leading innovation in Aotearoa’s tech space, creating tools that empower communities and prepare people for the workforce of tomorrow.
“My name is Fuimaono Jack Siō, based in Manukau and married to Yoko Shimasaki with two kids, son Ronaze and daughter Isabella,” he shares.
Together with his business partner Guneet Singh, originally from India and now based in Pukekohe with his wife and daughter, the pair have co-founded DigitalDNA — a tech company that blends over 15 years of experience in software development, artificial intelligence, data analytics, and digital transformation. At the heart of their work is a shared vision grounded in faith, family, and service.
“Two good friends originally from India and Samoa, both God-fearing family men,” Fuimaono says of their partnership.
Building AI That Reflects Real Life
Their latest creation, Get Work Ready AI, is a first-of-its-kind tool in the New Zealand market. It’s an AI-powered platform that simulates real-life job interviews based on actual job descriptions.
“You can copy and paste a job description into the software and it will then ask you questions iit literally speaks to you — as if you’re in a real interview,” says Fuimaono.
At the end of the mock interview, the AI provides a detailed breakdown of what went well and what could be improved. The platform also helps users build stronger applications by offering:
• Interactive interview practice with personalised feedback
• Text-based Q&A preparation
• LinkedIn profile optimisation
• CV and cover letter writing support
• In-depth company insights
• Virtual interview coaching tailored to specific platforms
“By combining advanced artificial intelligence with proven career development strategies, we help students and professionals showcase their best selves to potential employers,” Fuimaono explains. “It significantly reduces job search time while increasing interview success rate.”
For the People Who Need It Most
Fuimaono makes it clear who this platform was built for. “One hundred percent — as a Pacific business, the Pacific people are our main target market,” he says.
Access to digital tools and career readiness resources continues to be a barrier for many, particularly in Pacific communities. That’s why this innovation stands out — it was designed with those needs in mind.
“Tech is the future of work,” Fuimaono says. “The global economy is rapidly shifting toward digital skills, automation, and AI. If Pacific youth are not equipped or involved, they risk being left behind. Getting into tech means access to high-paying, future-proof careers.”
From their base in South Auckland, DigitalDNA is not just building software — they are creating opportunity. And they are proving that when cultural values and innovation come together, our communities can lead with confidence in the digital world.