The Rock’s “Day One” Mentality | Official Project Rock x Under Armour Campaign

Project Rock’s newest training gear was inspired by Hawaii’s McKinley High School, where teenage Dwayne Johnson learned his “Day One” mentality.

Whatever dream you’re chasing, no matter how long you’ve been at it, or how long it might take you: The true test will always be today. It’s either One Day, or Day One.

Then go behind the scenes of the latest campaign video with former McKinley student, Chrilen Jibewemal, to see what it’s like to play “The Rock.” Those reps are no joke!