JACQUEMUS SS22 "LE SPLASH" SHOW

Just after Paris Fashion Week came to a close a couple of weeks ago, Simon Porte Jacquemus headed to O’ahu, Hawai’i to present his off-calendar Spring/Summer 2022 show.

It was the designer’s first runway staged outside of France and the collection took place on a beach at the foothills of the Ko'olau mountain range in Hawai'i.

A proper Hawaiian blessing was performed acknowledging the land on which all stood and giving thanks. 

With the help of Hawaiian stylist Ben Perreira and creative director Taylor Okata, Simon used this as an opportunity to honour Hawaiian communities.

Every model cast hailed from the South Pacific and the production team comprised entirely of Hawaiian locals. 

More about the show via RUSSH here